Nike: new structure for the brand

The U.S. sports goods company Nike Inc. of Beaverton, Oregon is restructuring its global brand organization. Instead of four there will now be six regions. The management of each region was redistributed. This is the Discount Nike Air Max 2011 Leather core business again brought into focus, improves efficiency and customer loyalty will be strengthened.
 
The measure is part of a restructuring plan which foresees to reduce the workforce of around 35.000 people by 4%. This corresponds to about 1400 jobs worldwide. Details of the affected positions will be called only at the end of a financial audit to be completed by the end of the current fiscal year. Head of the region "North America" ​​will be Craig Cheek, formerly vice president and general manager of the U.S. region. Business in "Western Europe" is the responsibility of Brent Scrimshaw, formerly Vice President of EMEA Brand Management.
 
Marc van Pappelendam, formerly Commercial Director EMEA, assumes the region, "Eastern / Central Europe" Business in Greater China is responsible for future Willem Haitink, previously General Manager of China Region;. Jim Godbout is responsible for Japan, and the area Emerging Markets "is supervised by Jayme Martin, formerly Vice President and General Manager of the Americas. Roland Wolfram, formerly Vice President and Cheap Nike Air Max 2011 General Manager of Asia Pacific regionalism was appointed Head of Global Sales. All are to Gary DeStefano, president of Global Operations report.
 
"This new business model, sharpens our focus and allows consumers due to reduced management levels significantly faster decisions," said Charlie Denson, president of the Nike brand.